Instagram is one of the most popular social media websites in existence today, and it offers many options for promoting your personal and business accounts. However, there are many common mistakes that people make when using Instagram that should be avoided in order to make your account successful.
Having a good amount of activity on your account is extremely important. It gives you visibility, traffic and assures your followers that you’re active. Despite this, it is incredibly easy to cross the line between being active and spamming. When you post too much and too frequently, it becomes irritating to followers, especially when the posts are advertisements. Followers may start ignoring your posts or even unfollow you if you spam too much.
Too Many Hashtags
One of the best promotional tools available on social media platforms such as Instagram is hashtags. They increase visibility and act as a gateway for community involvement. Some people believe there’s no such thing as too many hashtags, but they’re wrong. Overloading a post with hashtags not only causes it to be an eyesore, but it actually does more harm than good.
Instagram puts the spotlight on posts that have fewer hashtags and tends to bury ones that have too many. Additionally, if you use the same hashtags repeatedly too often, Instagram may flag your posts as spam or bot activity or possibly shadowban your account. Two to five carefully chosen hashtags work best.
Not Engaging with the Community
Getting likes and comments are great, but they only mean so much if you don’t engage with your audience. Answer questions, thank people for their kind responses, and acknowledge criticism with professionalism and respect.
It’s also a good idea to prompt further community involvement by holding contests, starting polls and actively reading and responding to posts on other accounts.
Not Following Back
One of the main goals of nearly any social media account is gaining more followers. What many people fail to acknowledge, however, is the importance of following back. Following your followers not only makes your audience feel acknowledged, but you can also gain valuable information about them through their posts. You can customize your content to more adequately suit your audience and increase traffic to your account.
With a little attention to detail and sociability, any Instagram user can avoid these mistakes and make their account flourish. There are also numerous apps that help you avoid these problems and improve your Instagram account even further. For example, Captivate for Instagram allows you to mass follow people, discover popular and similar users, manage multiple accounts and much more.